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ROI Lessons from the 3 Little Pigs

Do you know the story of the 3 little pigs? One built a house of straw, one built a house of sticks and one built a house of brick. When the wolf came to blow down their houses, the only house that protected them was the brick. And everyone thinks that pig was so smart, he saved his brothers! But how smart was he really?

The 1st Pig had the Best ROI (Return on Investment). Yeah, so the straw house got knocked down. But it was fast and cheap to build. And it let in a nice breeze on a hot day. His brick-pig and stick-pig brothers were sleeping in the straw house for weeks while their houses were being built. What if the wolf had come by while the brick house was being built, then what?

The 3rd Pig was Risk Averse. The pig with the brick house was like these folks on the TV show “Doomsday Bunkers”. Yes, if there’s an apocalypse you are safe, but did you really want to live in a bunker?

The pigs didn’t work together. Had the pigs worked together, perhaps they could have pooled their resources for a better solution. How about a wolf trap? Or a straw or stick house with a brick bunker inside?

The wolf was their QA tester. I bet you think the wolf is the bad guy in this story. But consider that he was their QA tester or maybe he was giving them user feedback. He made sure those houses were of high quality. He pushed those pigs to step up their game!

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