Scientists talk about “correlation vs causation”. Correlation means that they see a data trend but they can’t prove that one caused the other. For example, there are a lot of storks around while human babies are being born. Causation is a proven connection between two events. When we track metrics in business, I notice that people often hesitate to use a metric if they can’t prove causation. Please know that your metrics are for the purpose of knowing if you’re moving in t